NASM Certified · Booking Now

Every Body. Every Ability. Every Victory.

Building an adaptive functional fitness center where exercise, behavior science, and community will intersect. 1-on-1 personal training launching soon.

Founding offer: first 10 clients get 15% off for life · 9 of 10 spots open
Book Your Free Assessment Meet Your Coach
Meet Your Coach

Joel Rodriguez

Founder of AnyBody Strong, NASM Certified Personal Trainer, now coaching personal training clients with CrossFit Level 1 certification underway.

Joel Rodriguez, Founder of AnyBody Strong

I'm building AnyBody Strong because I believe fitness and behavior science belong in the same room, coached by people credentialed in both.

I'm officially NASM certified now, with CrossFit Level 1 up next, building the coaching foundation this brand is meant to stand on as I take on my first clients.

You'll see me training in AnyBody Strong gear as I put in the work myself, because a coach who won't do the reps isn't someone I'd trust either.

NASM certified. Booking personal training clients now.

Complete

NASM Certified Personal Trainer

Foundational coaching certification, complete.

NASM Certified Personal Trainer verified digital badge for Joel Rodriguez, expires September 21, 2028 Verify Credential →
In Progress

CrossFit Level 1 Certification

Functional fitness coaching credential, underway now.

Learning By Doing

Shadowing an experienced coach

Hands-on mentorship at a local gym ahead of AnyBody Strong's own space.

Pricing & Booking

Same Price, Any Location

Every session is 60 minutes, one-on-one. Pick your plan, then choose where you train each time you book.

Founding Client Offer · Limited to 10

Be one of the first 10 and get 15% off for life.

The first 10 clients to join a membership, online plan, or Hybrid lock in 15% off every month, for as long as you stay. When the 10 spots are gone, this rate is gone for good.

Enter code FOUNDING15 at checkout.

9 / 10
Founding spots open
OptionPricePer SessionYou Save
Single Session$80$80—Book
4-Pack valid 60 days$300$75$20Buy Now
8-Pack valid 90 days$560$70$80Buy Now
Membership 1x/Week 4 sessions/mo$290/mo$72.50$30/moBuy Now
Membership 2x/Week 8 sessions/mo · most popular$540/mo$67.50$100/moBuy Now
Membership 3x/Week 12 sessions/mo$780/mo$65$180/moBuy Now

Memberships include a full TrueCoach program for your off days, app messaging, and a monthly progress check (2x and 3x/week add nutrition and habit targets). Packs include TrueCoach app access to track your workouts. Memberships have a 3-month minimum, then cancel anytime with 30 days' notice. Pay annually and get 2 months free.

Choose Where You Train

Location

In-Partner Facility

A large, fully-equipped privately owned gym, our partner facility in North Brunswick. We'll have full access to gym equipment, and you may occasionally be sharing the gym floor with other members, though most sessions run privately.

North Brunswick
Location

In-Studio Sessions

A smaller, more private studio space. Just you and your coach, no crowd, no waiting on equipment.

New Brunswick
Location

In-Home Sessions

I come to you. Train using your own equipment and space, zero commute for you, zero excuses. Best if you've already got the basics at home. Locations beyond 15 miles may incur an additional travel fee based on distance.

Within 15 miles of New Brunswick
Good to Know

Exact addresses are provided when you book your session.

Train Anywhere

Online

Program · $99/mo

A custom training program built for your goals in the TrueCoach app, updated monthly, with in-app messaging support.

CANCEL ANYTIME
Start Program
Online

Premium · $299/mo

Everything in Coached, plus a 30-minute video call every two weeks and priority same-day messaging.

3-MONTH MINIMUM
Start Premium
Hybrid

Hybrid · $349/mo

Everything in Coached online, plus 2 one-on-one sessions per month at our private In-Studio location.

3-MONTH MINIMUM
Start Hybrid

Ready to start? Hit Buy Now on any plan above, or book a single session below. Not sure where to begin? Book a free 30-minute assessment.

Inclusive Community
San Diego Rooted
Functional Fitness
Mental Toughness
Lasting Impact
Where This Is Headed

What's Next For AnyBody Strong

Personal training is open now, coached by AnyBody Strong at our partner facility in North Brunswick, our private studio in New Brunswick, or in your home, while our own space comes together. Group functional fitness classes follow once we have our own facility. Down the road, an Adaptive Athlete Program will bring in-house sessions for neurodivergent athletes, pairing behavioral support and functional fitness in the same session and led by a credentialed BCBA once our BCBA candidate completes certification.

First

1-on-1 Personal Training

Now open. Train at our partner facility in North Brunswick, our private studio in New Brunswick, or in your home while our own space comes together.

NOW BOOKING →
At Launch

Functional Fitness Classes

Coached group classes in our own facility, the full AnyBody Strong experience built around varied functional movement for every ability.

For NJ Families

New Jersey's Division of Developmental Disabilities (DDD) runs programs that may help eligible families access additional support for services like this one. We'll share specifics on how the Adaptive Athlete Program relates to DDD services as that program gets closer to launch.

Why We're Building This

The Adaptive Functional Fitness Center We're Building Toward

Very few gyms combine evidence-based behavioral support with real strength and conditioning. That's the gap we're working to fill, one step at a time.

Our long-term mission is to empower neurodivergent athletes through functional fitness, building confidence, independence, social skills, emotional regulation, and lifelong health, one session at a time.

This isn't meant to be a fitness gimmick bolted onto a therapy practice, or a therapy program bolted onto a gym. The goal is both disciplines, built together from the ground up, eventually coached by people credentialed in each.

The goal is for this to become much bigger than fitness. A place families can trust.

Evidence-Based

Behavior science, not guesswork

Our future Adaptive Athlete Program is planned to be led by a BCBA once that certification is complete, not guesswork bolted onto a gym.

Functional Fitness

Real strength and conditioning

The goal: every athlete trains. Scaled, coached, and taken seriously, not just kept busy.

Community

A place families can trust

For athletes and the people who will show up with them, once the doors are open.

Be First In Line

Don't Miss Your Shot at Being an Original

Not ready to book a session yet? Get on the list and we'll keep you posted as classes, the facility, and the Adaptive Athlete Program come to life (no spam, we're too busy training to bother you).

You're on the list. We'll be in touch as things open up.

Legal

Terms of Service ▾ VIEW

Effective October 1, 2026

1. Who We Are

AnyBody Strong LLC ("AnyBody Strong," "we," "us") provides personal training and fitness coaching led by a NASM Certified Personal Trainer. By purchasing any session, package, membership, or coaching plan, you agree to these Terms.

2. Services

We offer one-on-one in-person training at three locations (In-Partner Facility, In-Studio, In-Home), multi-session packs, monthly memberships, online coaching, and hybrid coaching. In-person prices are the same at every location, and you choose your location each time you book. What's included in each option is described at the time of purchase.

3. Booking and Payment

All services are paid in advance by card through Stripe. Sessions are booked through our online scheduling system. Packs, memberships, and hybrid plans are booked through a private scheduling link provided after purchase.

4. Cancellations, Late Arrivals, and No-Shows

  • Sessions canceled or rescheduled with less than 24 hours' notice count as used.
  • No-shows count as used.
  • If you arrive late, the session still ends at its scheduled time.
  • If we need to cancel, your session will be rescheduled or credited, never lost.

5. Packs

  • 4-Packs expire 60 days from purchase. 8-Packs expire 90 days from purchase. Unused sessions expire with the pack.
  • Pack sessions can be used at any of our three locations.
  • Packs are for the purchaser only and are not transferable.
  • A pack can be refunded within 14 days of purchase if no sessions have been used. After a session is used or after 14 days, packs are non-refundable.

6. Memberships and Hybrid Plans

  • Memberships and hybrid plans bill automatically every month on your start date until canceled.
  • There is a 3-month minimum commitment. After 3 months, you may cancel anytime with 30 days' written notice.
  • Membership sessions can be used at any of our three locations. Hybrid plan sessions take place at our In-Studio location.
  • Sessions included each month expire at the end of that billing month and do not roll over.
  • Members may pause once per year for up to 1 month by notifying us before their next billing date.
  • To cancel, contact us directly at anybodystrongllc@gmail.com.
  • If a payment fails, we'll retry it and notify you. Sessions may be paused until payment is resolved.
  • We'll give at least 30 days' notice before any price change. Founding Client rates stay locked as long as your membership remains active without a cancellation.

7. Online Coaching

  • Online coaching plans bill automatically every month until canceled.
  • Program and Coached plans can be canceled anytime.
  • Premium has a 3-month minimum commitment. After 3 months, it can be canceled anytime.
  • Cancellation takes effect at the end of the current billing period. No partial-month refunds.

8. Annual Plans

Annual plans are paid upfront and are non-refundable after 14 days from purchase.

9. First-Month Guarantee

If after your first month of a membership or hybrid plan you feel it wasn't worth it, tell us before your second billing date and your second month is free, provided you attended at least 75% of your included sessions in the first month.

10. Health, Safety, and Assumption of Risk

  • Exercise involves risk of injury. By participating, you accept that risk.
  • You confirm you're physically able to exercise and that you've disclosed any injuries, medical conditions, medications, or limitations. Tell us right away if your health changes.
  • Consult a physician before starting any exercise program, especially if you have a medical condition, are pregnant, or are recovering from injury.
  • Our coaching, including general nutrition and habit guidance, is not medical advice and does not replace care from a physician or registered dietitian.
  • You'll be asked to sign a separate liability waiver before your first session.

11. Training Locations

  • In-Partner Facility sessions take place at Iron Strong Athletics, 832 Ridgewood Ave, North Brunswick Township, NJ 08902. You agree to follow that facility's rules.
  • In-Studio sessions take place at 7 Livingston Ave, New Brunswick, NJ 08901.
  • In-Home sessions are available within 15 miles of New Brunswick, NJ, on scheduled In-Home days. Locations beyond 15 miles may incur an additional travel fee based on distance, quoted before booking. You're responsible for providing a safe, clear space and safe equipment.

AnyBody Strong is not affiliated with Iron Strong Athletics beyond their agreement to let us use the space.

12. Results

Results depend on many factors, including consistency, nutrition, sleep, and health. We don't guarantee specific results beyond the First-Month Guarantee above.

13. Disputes and Chargebacks

Please contact us first with any billing issue so we can fix it. Filing a chargeback for services already used or covered by these Terms may result in termination of services.

14. Changes to These Terms

We may update these Terms. Changes apply to future purchases and renewals, and we'll notify active members of any material change.

15. Governing Law and Contact

These Terms are governed by the laws of the State of New Jersey.

Questions: anybodystrongllc@gmail.com